By Rasha Al Ebrahim
Manama, June 12 (BNA): Technology company Zoho has announced that Bigin, its pipeline-centric CRM for small businesses, has gained over 7500 customers in a year since its launch.
Bigin is also releasing new features to help small businesses foster their customer relationships while recovering from the effects of Covid-19.
According to a recent SMB Group study on how technology will shift after the pandemic, 42% of small businesses state that keeping up with customer demands is a top driver to invest in a new digital solution.
Since Bigin's launch in May 2020, the product has reported an average 40% increase in total revenue every quarter, and an average 32% increase in monthly new customers.
As Bigin continues to grow, it will introduce new enhancements later this year, including advanced workflow automation, support for multiple global currencies and simple process automation tailored for small businesses.
"Small and micro businesses have been disproportionately impacted by the pandemic and we are pleased to have helped them grow their business during these tough times. With the most affordable pricing in the industry, a setup time of under 30 minutes, and an extremely low learning curve, our aim was to make it as easy as possible for companies to get started with a CRM,” Hyther Nizam, President, MEA at Zoho Corp, said.