Zain Bahrain eyes Esports as educational platform for youngsters

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By Nayla Barakat


Manama, June 28 (BNA): Zain Bahrain plans to use Esports as an education tool for young talented segments of the society.


Zain Bahrain Director of Communications and Investor Relations Shaikh Abdullah bin Khalid Al Khalifa said during a press conference that Zain would continue to explore opportunities to optimize the benefits of platforms such as Esports for education of the young segment of the society.


Zain signed a memorandum of understanding (MoU) with Bahrain Esports Federation and teamed up with PLAYHERA to cooperate and jointly leverage their strengths to grow the gaming and Esports ecosystem in the Kingdom.


“This championship age group starts from 13 years and above and Zain’s emphasis will remain on educating young talent so that they should add a new dimension to their career path by using technology and platforms such as Esports,” he said.


The collaboration aims to support and explore Esports enthusiasts and gamers through organizing Esports championships and tournaments and exploring the potential of esports in the Kingdom, which comes as part of Zain Bahrain's future roadmap to grow the gaming community.


“In support of both entities, Zain Bahrain will also be able to organize and launch the first-ranked Esports summer championship in the Kingdom, which will provide an excellent opportunity to pilot Esports and offer the community another exciting event in the Esports calendar. The championship is open for all gamers aged above 13 years.”


Without the Bahrain Esports Federation, Zain Bahrain will not be able to accelerate and proceed with the first-ranked Esports Championship in Bahrain to develop the E-sports culture in the Kingdom and enhance the presence of players in local and global competitions.


"Esports continues to grow dramatically in popularity and participation, particularly amongst young people, and the Middle East is one of the fastest-growing gaming regions in the world, and Zain Bahrain aims to explore and create opportunities for the Esports enthusiasts and gamers to participate in a team environment like traditional sport with all the benefits,” Shaikh Abdullah.


“We hope to play a major regional role as an enabler of esports, to grow the gaming ecosystem collectively, and give gamers the support and recognition they deserve to compete globally,” he said.


"The collaboration with Bahrain Esports Federation and PLAYHERA will play a key role in discovering and supporting new local gaming talents, organizing Esports Championships, and building a vibrant gaming scene, reflecting 2030 vision towards improving youth skills."


 Hussain AlKooheji, President of Bahrain Esports Federation, said they were proud to partner with Zain Bahrain to provide more opportunities to local gamers and Esports enthusiasts and to build and expedite the growth of Esports in the Kingdom. 


“We look forward to launching the first-ranked Esports summer championship in the Kingdom,” he said.


Naif Mulaeb, Chairman and CEO of PLAYHERA MENA, said that through collaboration with Zain Bahrain, they will be able to leverage technology, expertise, and market knowledge to ensure that a national-level Esports team in Bahrain is properly built from the ground up. 


“We are proud to be the partner that Zain Bahrain will rely on when dealing with Federations, teams, influencers, and other entities, and we will carry such burdens off your shoulders because it is our bread and butter,” he said.